“Aesthetic is an important and defining element of design. We do not just design beautiful things, but the elegance of the solution -the balance between form and function- has to be part of the project, reflected across all phases and outputs.

Both aesthetic and elegance are core disciplines of every object, interface, and design, of every product. Design aims to deliver a delightful experience"

Alexis Marinis
Graphic Designer, Head of Creative

DESIGN
LAB
5
DESIGN
LAB
5

“Aesthetic is an important and defining element of design. We do not just design beautiful things, but the elegance of the solution -the balance between form and function- has to be part of the project, reflected across all phases and outputs.

Both aesthetic and elegance are core disciplines of every object, interface, and design, of every product. Design aims to deliver a delightful experience"

Alexis Marinis
Graphic Designer, Head of Creative